A website’s domain name could have a HUGE IMPACT on its rankings in the sea of search result listings. To gain higher rankings on search engines, your domain name must be relevant to website. A better search engine ranking will help your business grow and obtain new leads as your website becomes more likely to be clicked.
What is a domain name?
A domain name is your website name. It is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet.
A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .co, .net and more.
Every domain name is unique. No two websites can have the same domain name. If someone types in yourdomain.com, it will go to your website and no one else's.
Why choosing a .co domain extension?
Many domains especially .com are registered every day, and have been for the last thirty years. Thus, all the simple, memorable and generic names in the dictionary have already been registered long time ago. Get the .com if you can, but if the domain name you want has been taken, then getting a .co as an alternative is your BEST CHOICE! Google treats a .co and a .com the same.
Why would you want to spend masses of time and money marketing a mediocre domain name when you can simply buy at a premium domain of your choice as a brandable or generic quality domain name that will instantly give you results that are far superior? It might cost you more money, but it will save you thousands of pounds in ongoing marketing costs.
Why having a good domain name is important?
Protect your brand
Good domains are an investment in your brand and will protect your brand. If your competitor ends up with a domain name that is similar to your business you might end up losing a lot of valuable customers.
Increase your search engine ranking
The more more relevant your domain name the more likely it is that you’ll rank high in the search results. Good domains are often stuffed with high-quality keyword(s).
Building online and offline credibility
Using a high-value domain for your website and your company’s email address helps establish authority, credibility and professionalism, both online and offline.
Improving your marketing and visibility
A high-value domain name is generally short, descriptive, and easy to remember. It gives customers and search engines an easy and intuitive way to remember and find you.
Get more website traffic
A lot of good domains already receive traffic. This traffic principally comes from direct type-in or referral traffic. Type-in traffic basically means that someone who is searching for a product decides to bypass the search engine by typing the keyword of the product they want directly into their browser. This is the best kind of traffic as it is highly targeted and costs no effort to obtain.
Solid domain investment
Rather like buying property, a good domain name is an investment. A domain name increases in value over time. If you consider that a domain is really an online shop front, it makes sense to invest in the best ”location” that you can afford, and when you come to sell the property or the business, you reap the benefit.
Domain vs traditional marketing
Compare the cost of purchasing a premium domain against the cost of traditional marketing. Advertising in newspapers and other publications, on TV, or via online adverts are great ways of marketing your business but they have one big flaw: once you stop paying for the advert, the traffic slows down and eventually comes to a halt. A good domain is a one-time investment and will generate results forever.
If the buyer decides to buy the domain name, what's next?
The buyer may place the order directly by clicking and follow the instructions.
Who pays the ESCROW fee / transaction fee?
The seller will pay all ESCROW fee / transaction fee.